Observational research can't tell what's coming...

I learned this week that some of the leading so-called "futurists" identify trends based on:

1.) What new behaviors they observe and/or
2.) What the media is covering.

While all of this is a fine and good snapshot of what's happening today, it's insufficient to the task of showing what consumers will want in 18 months.

In 18 months, the new behaviors that are observable and what the media will be covering are ideas, products and services that do one of two things:

1.)  Resolve some type of conflict that consumers are sensing today or
2.)  Filling a vacuum that exists today.

By really listening to what people are struggling with today and what they're longing for, we can articulate what kinds of new products and marketing ideas will have traction in 18 months.

If you're interested in learning more, send a quick note to Alexis Oddson.  Her email address is alexis.oddson@energyinfuser.com.  We're holding a webinar at noon CST on October 14th.

We believe the best ideas come from listening creatively to consumers.

And we are passionate about telling consumers stories engagingly.  Because we're entrepreneurs, inventors and marketing strategists, we can't help ourselves from seeing (and telling you about) the opportunities that those consumer stories point to.


We have created a research approach that engages consumers in the question of what they think it will take to make them happier tomorrow than they are today.  We also ask them what's becoming no longer acceptable to them.  


We engage them via the web and in person.  On the blogs that they create for us, they upload collages about their hopes and goals, right-brained journals of different shopping or consumption experiences and digital ethnographies.  We film out heartfelt conversations with them in person in which we delve into what's animating them and driving their decisions.


Then we take all of these learnings and techniques digital.  Through visual internet survey techniques, we learn even more through our quantitative research.


Last, we show you how the changes these people are making will affect product categories and which brands are aligned with their new direction... and which are not.


Please join us for a webinar on October 14th at noon CST to get a glimpse of what we're cooking up.

Meet the Team

The Energy Infuser team is a colaborative group of innovators.

We believe that the best marketing ideas come from listening more creatively to consumers.   And we're passionate about telling consumers' stories engagingly.

Because we're entrepreneurs, innovators and marketing strategists we can't help ourselves from seeing (and telling you) the opportunities that these forward-leaning consumer insights present.

We're charismatic speakers and workshop leaders.  Engage with us today!