Observational research can't tell what's coming...

I learned this week that some of the leading so-called "futurists" identify trends based on:

1.) What new behaviors they observe and/or
2.) What the media is covering.

While all of this is a fine and good snapshot of what's happening today, it's insufficient to the task of showing what consumers will want in 18 months.

In 18 months, the new behaviors that are observable and what the media will be covering are ideas, products and services that do one of two things:

1.)  Resolve some type of conflict that consumers are sensing today or
2.)  Filling a vacuum that exists today.

By really listening to what people are struggling with today and what they're longing for, we can articulate what kinds of new products and marketing ideas will have traction in 18 months.

If you're interested in learning more, send a quick note to Alexis Oddson.  Her email address is alexis.oddson@energyinfuser.com.  We're holding a webinar at noon CST on October 14th.