Well, let's skip over the part about his jealous brothers throwing him down a well and focus on the part where he went from being jailed to being a leader of Egypt. What led to that miraculous transformation? His ability to listen to the Pharaoh's dreams and articulate what those dreams meant for the future.
That's what we do.
Humans are the only animals (that we know of) that can imagine their futures. So we ask them about what they sense will make them happier in the future than they are today. And we ask about what's becoming no longer acceptable to them.
We look for what's missing today (as we know nature abhors a vacuum). And we look for conflicts that have no resolutions today.
Those are the unmet needs that successful innovations will fill within the next 12 - 18 months.
We're going to share the pattern of one of those dreams at a webinar on October 14th at noon CST. We promise not to take more than 20 minutes.
Please send an email to Alexis Oddson at alexis.oddson@energyinfuser.com if you'd like to join us. Or let her know if you'd prefer an individual meeting.
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