1. The advent of Dream Deferred Parents.
- As adult-olescents are moving back in with mom and dad, middle aged parents are experiencing a "dream deferred." Their visions of living happily ever after raising kids are starting to seem like they'll never arrive.
- This is today's child-rearing tragedy. Today's parents of young adults still have the responsibility for their kids (who else is going to pay the bills if a health crisis or accident occurs?), but they have none of the control (how can they coerce their kids to buy health insurance?)
2. The demand for foods/beverages that are healthy AND fulfill consumers' sensory desires.
- Think frozen dinners with aromatic quinoa, drinks like Mio that enhance boring water in a fun way, and pre-packed salads with a variety of tastes combined (sweet, bitter, salty).
- And there's the exercise corollary: exercise that's enjoyable movement.
Stay tuned for three more over the next week or so.
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