Sticky Finger Parents

23% of US households have more or one young adult "child."  And over half of those households have one of those kids living at home!!  56% of these households have a 19 - 24 year old living at home.  41% have a 25 - 29 year old living at home. And, that doesn't count those households in which the kids are living on their own with mom and/or dad footing the majority of the bills. We call these parents Sticky Fingers Parents because they're stealing the experience of creating an adult life from their adult children.  Most of them are shocked that their adult kids are still so needy. What are the implications for marketers? For more details, sign up for our next webinar on 4/17 at noon CST.  I'll be introducing this concept more fully. Email alexis.oddson@energyinfuser.com to sign up.  Space is limited.