A powerful approach to consumer insights that fuels brand growth

In the marketing tradition we all work in today, we look for consumer problems to solve, pain points to alleviate or barriers to our brand to overcome. Given our standard of living and the over saturated marketplace, these "problems" are becoming smaller and less significant than they were when marketing was developing (post World War II).  To compensate, we ladder brand benefits up to risible levels (snack chips helping solve world peace). Now, there's a more powerful way to look for growth-inspiring consumer insights. Applying the concepts of Positive Psychology to consumer insights shows wide open innovation and growth opportunities for brands.  As our world gets more complex, consumers are gravitating towards brands with a clear purpose that is linked to helping them live more positive and flourishing lives.    I'll be sharing more of this thinking and how to apply it at my next webinar, "Flourishing Brands," on Wednesday, June 20th, at 3 PM CST. Please forward to people you think could benefit from learning a new, more powerful way to find and articulate insights that can power growth.    Email Alexis Oddson to sign up.