From Ladders to Trapdoors: No Way to Get Ahead

The traditional ways of improving our lots in life no longer work, according to 72% of the respondents we polled.


Tried-and-true ladders up the socio-economic scale have crumpled.  

• Owning a home now, in many cases, is a liability rather than a way to increase wealth.  
• Getting a law degree today means a debilitating amount of student debt rather than a ticket to a comfortable life style.
• Getting a "steady" job in construction or teaching now is shaky ground.
• Starting a new business is next to impossible due to the tight credit market.

As a result, consumers are relying more on themselves and their close-in networks (87%).  They're doing what makes them happy rather than doing what society expects (83%).  They're turning to faith and spirituality more (72%).

They're looking for steps to follow to improve themselves and their families, their communities.  

Is your brand providing direction and action?