Marketing claims are dead.

We marketers have co-opted claims so much that they are no have any currency with consumers.


Consumers simply do not believe the claims any advertiser makes any more.


We see this when we test claims for marketing communication.  Consumers say things like, "I'd have to know more about that" or "Depends on who really did the research."  What this means is, "Advertisers have lied to me so many times that I do not believe a single thing they say."


Consumers trust random strangers on the internet more than they believe a brand itself.


Learn more.  Email alexis.oddson@energyinfuser.com to attend our next webinar.