Consumers who are successful in achieving their goals have established beneficial habits, patterns or practices.
According to our recent Change Energy study, what differentiates the "Health Successful" group (20% of pop) from the Intenders (43% of pop) and the No Worries group (32% of pop), is their routines. Working out and choosing health-promoting foods and beverages are part of their daily habits. For the other groups, making health-promoting choices was a clear intention (for the Intenders), but life's other demands come first OR they have a more hedonistic, live-for-today kind of approach to life (No Worries).
We've identified places where those healthful routines do not exist.
More on that tomorrow. Or if you'd like a private look at the data, email kay@energyannex.com
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