Ever wish you knew in advance what kind of stimulus your consumers will take viral?
Private social networks are like science experiments. You can add marketing elements and see what kind of reaction you get without the risk of widespread exposure.
Private social networks also allow you to learn what kinds of topics consumers want to talk and share about. What kinds of discussion topics do they start about fabric softeners? What types of videos will they upload showing their usage of kitty litter? What kinds of comments about school lunches set off a groundswell of passion?
If you want to experiment, send me a note at kay@energyannex.com.
Marketing and market research innovation. New marketing tools. Emerging consumer trends. Source of innovation, branding and growth.
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