An eating occasion ripe for innovation

Consumers have one of three basic orientations towards health and wellness.  Some are oblivious (about 32% - mostly young men), some have good intentions but life interferes with their ability to follow through (45% - primarily moms with kids in the household), and the rest are really into being healthy (20% - mostly empty nesters).  Despite these differences, they all feel the least confident about their after-dinner, before-bed snack. The conflict is between consumers' desire to indulge themselves and their need to sleep soundly.  There is really no good solution, currently. I'll be sharing the results of our most recent Change Energy study on Thursday, May 17th. Only 20 participants will be allowed to sign up. Email alexis.oddson@energyinfuser.com to sign up.