OK, so I got bucked off a horse about 10 days ago. And the pain meds might have had something to do with why my last email didn't make too much sense.
Even in my condition, I'm more attracted to those health care workers who are helping me figure out how to move my body without doing more damage than to those who keep asking me how bad the pain is on a scale of 1- 10.
Most consumers respond the same way to marketing messages. "Show me what's possible, don't remind me of the problem!!"
I have observed that brands that tap consumers' PASSION in a positive, relevant way win.
Pampers Village taps the passion parents have for raising happy, healthy babies... and by aligning with that shared passion, Pampers takes the high ground over Huggies.
We use private social networks to understand that passion points that animate consumers' conversations with each other... passion points that your brand can fuel, and that can, in return, fuel your brand's growth.
I'll be sharing some best practices of using these Social Energy Networks on Wednesday, May 30th at noon CST. Only 20 participants will be allowed to sign up.
Email alexis.oddson@energyinfuser.com to sign up.
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